The Importance of Emotional Support for Lash Startups

Just recently I was asked for some business advice. I was all ready to go over numbers, spreadsheets, the cost of doing business, supplies, insurance etc. What I missed was what the request was really for.What I heard with my ears was a request for help on business procedures. After scheduling a meeting to coach a startup lash artist, I prepared all my usual

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The Wedding Manicure

There is a moment in women’s life when choosing the right manicure is crucial. We are obviously talking about the wedding day! Bridal manicure should be toned down not to overshadow the dress, makeup, engagement ring, jewellery and accessories – it should Read more

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Glue Stations And An Eyelash Confession

Jade Stone Palette

The jade stone is great for keeping the glue cool and most importantly, it comes in a dome shape. This setup is highly recommended for beginners as it allows skills to be refined, ideal for perfecting glue distribution also for an artist working on volume eyelash skills. Even if you’re Read more

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To Make Your Hooded Eyes Shine

Product

With a hooded eye, your crease is not visible, which makes your eyelids look small or non-existent. To get over this challenge, my first tip is to do your makeup with your eyes wide open so that you can see your natural eye crease. Our cruelty free eyeshadow palette is formulated to help give your eyes a natural glow without damaging your eyelash extensions.

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Say Goodbye to Photoshopped Images

CVS, a major retail chain, is taking a stand against these types of photo manipulations in the marketing of its instore beauty brands and in promotional displays.

Photos that are retouched will have an alert label on them by year 2020 if they don’t comply with these new standards. CVS is really setting a precedent with this demand. I hope their Read more

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